IMG Worldwide, Harrah’s Ink New WSOP Marketing DealsTweet Share
Following four years of successful collaboration in sales and marketing for the World Series of Poker, Harrah’s Entertainment and IMG Worldwide have signed eight new licensees to help promote and expand the brand of the WSOP.
Announcing the news of the agreements, World Series of Poker Vice President Ty Stewart said, “We’re thrilled to welcome partners who understand poker enthusiasts are now a big, viable market and want to align with the brand leader.”
IMG and Harrah’s teamed up in 2006 to form an exclusive global sales and marketing alliance that would focus on the business operations of the WSOP. Since that time, IMG has been a close ally of the Harrah’s in many sectors of WSOP business, providing sponsorship sales on a global level, worldwide television representation, and development of international events.
When news of the new contracts was announced, Tim Rothwell, IMG Executive Vice President and Co-Managing Director, Worldwide Licensing said, “We are thrilled to add these new and exciting companies to the World Series of Poker family of licensees. The WSOP tournament has become one of the most successful and recognized sporting event brands in the world.”
Rothwell continued by saying, “We are committed to working with the WSOP to continue to build on its momentum by using our global marketing, media and licensing resources to further enhance brand impressions and visibility with consumers through new and innovative channels.”
The eight new licensees with the WSOP are: Silver Buffalo for bar supplies and wall décor, clothing companies One of the Boys and Nat Nast, Cinsay for E-commerce, United States Playing Cards for cards, poker chips, and accessories, Technosource for electronic handhelds, and Top of the World and Infinity Headwear to supply hats and other headwear.